4/18/2015

Exclusive: Official Specifications of the UMi EMax

If anyone had been looking at images of the Hong Kong trade fairs going on right now you might have seen images of a new UMi phone. We have been in touch and received the full specifications of this new device, the UMi EMax.

UMi have made a name for themselves, and quite a following, with the UMi Zero. The phone looked great, but wasn’t without its issues, some of which are being solved with updates and the UMi tool Rootjoy.

Yesterday I tested the strength of the UMi Hammer, a tough little phone with stylish looks, but that isn’t the only new device UMi have up their sleeves.

A 5.5-inch UMi phone has been shown on display in Hong Kong this week and after contracting UMi they have unveiled the specifications for the phone to us. It’s an odd move for a company to reveal the hardware of an unreleased phone, but UMi tell us they feel they have to stem the misinformation found on certain reseller stores trying to jump the gun with UMi E Max listings.

The E Max has been designed to offer battery life for at least 2 days of use. This is achieved with a large 3780 mAh battery shoe horned in to the 7.9mm thick body. A current generation Mediatek MT6752 processor provides 64bit, and LTE, and we hope this also means a Lollipop OS (but this information hasn’t been released).


Memory is 2GB RAM, 16GB internal, which we assume can be expanded with SD cards. A 3.2 mega-pixel front camera sounds like an honest number, but 5MP would have been better, while the rear camera is a 13 mega-pixel model.

Images of the Emax show a similar design to previous UMi flagship phones. A white rear panel with large speaker grill, with a rounded profile. The front of the phone has that 5.5-inch FHD panel and capacitive buttons.

A release date is scheduled for around June with pricing information and other details to come.