Some of the biggest tech companies — Apple, Google, and Microsoft to name a few – seem sure that augmented reality (AR) is going to take smartphones to the next level. So far, it’s all been talk, but that could change before the end of this year. Apple is preparing to unleash ARKit, a brand-new framework for creating this kind of content.
AR has been a priority for Apple for some time. The company has spent a great deal of time and effort hiring staff and acquiring startups to ensure that it has all the talent it needs once the technology is mature enough for the masses. Now, we’re on the verge of Apple’s AR coming-out party: the release of iOS 11.