Yu Yureka to have open sales on May 6 and 7

Micromax is making way for the next phone from its subsidiary, Yu. To accomplish that, the company will be selling the Yu Yureka in an open sale that will last two days or 48 hours.

Following Xiaomi’s ‘flash sale’ model, Yu Yureka aspirants usually have to register beforehand in order to give themselves a chance to buy the phone. The Cyanogen OS device is India-only at the moment, and is made available through Amazon.

Things such as these can happen when a company follows the marketing model that Yu does; the primary idea is to maintain a demand that is, at all times, greater than supply.

Yu has its next — the Yu Yuphoria — sitting tight for a launch 10 days from now, i.e., 12th May. Clearly, there seems to be some leftover stock of the Yureka that the company is keen to get rid of. Things such as these can happen when a company follows the marketing model that Yu does; the primary idea is to maintain a demand that is, at all times, greater than supply.

Yu Yuphoria will come 12th May

Micromax subsidiary Yu has announced that its ongoing project ‘Caesar’ will be showcased to the world on 12th of May in the form of the second Yu phone — the Yu Yuphoria.

If you aren’t aware, Micromax spun off a sub brand a few months back in the form of Yu, the first phone of which happens to be the Yu Yureka which we quite liked. The Yureka is a $150 (9,000 INR) phone that does a lot of stuff for the money; for starters, it comes with Cyanogen OS preinstalled, a feat only one phone apart from the Yureka has achieved.

There’s no word on price of the next-in-line aka the Yu Yuphoria, but rumour has it that the phone will have a Snapdragon 410 SoC at its core along with 2GB of RAM. If that does happen, we’d again be looking at a rather mildly powered phone which would be aimed at the masses with respect to the price tag.

What are your expectations with regards to the specifications on the Yu Yuphoria?

Yu’s next will be the Yuphoria

After an arguably successful maiden phone in the Yureka (review), India’s up and coming smartphone vendor Yu is ready to bring its second to the market.

After holding an online poll that asked users to choose between five probable names, Yu announced that its next phone — Project Caesar — will go by the name of Yu Yuphoria thanks to the number of votes the entry received. According to reports, more than 1,00,000 people participated in the poll to give the next Yu phone a name. Besides Yuphoria, people could vote for the following names – Yuknight, Yunicorn, Yunity and Yuth.

The Yuphoria will also reportedly cost a little more than the existing Yureka, and is expected to be unveiled in the coming few weeks. If you aren’t aware, Yu is a sub-brand of India’s largest homegrown smartphone vendor, i.e., Micromax, and currently has only one phone, i.e., the Yureka, in its repertoire. The phone comes with a 64-bit octa-core processor from Qualcomm, has 2GB of RAM and is powered by the now-popular Cyanogen OS.

Coming back to the Yuphoria, the device is also expected to run Android 5.0 Lollipop right out of the box. What are your expectations from the Yuphoria? Let us know in the comments section below.